London Magical Tours Reviews

reviews
However beautiful the strategy, you should occasionally look at the results.

There is no such thing as public opinion. There is only published opinion.

I am easily satisfied with the very best.

– Winston Churchill (1874-1955)

Every year many of our clients are kind enough to take the time to write in to express their gratitude after a tour. There is no greater feeling than when this happens – for someone to go out of their way to say thank you is the biggest compliment an organisation can receive.

We do however know that for many visitors, it is not always possible to write in and this is of course, perfectly understandable. Yet it is so important for us to get a snapshot of your thoughts on the service we provide – to get a better idea of what we are doing right and see if there are ways that things can be improved. To this extent, guests over the last 12 months have been asked to rate their tour out of 5 at the end of their visit and leave a short line of feedback.

Changing of the .... guard? London Magical Tours clients at St James Palace

Changing of the …. guard? London Magical Tours clients at St James Palace

We were delighted to see that 96% of all tours in the last year received a maximum rating of 5/5, with only 4% of tours receiving a score of 4/5. While this feedback has been most pleasing, we now have an incredibly high benchmark set for the year and are very much excited by improving on these results. The gauntlet has been dropped and we are determined to face this challenge head on.

The section below includes a mixed selection of these short comments and reviews. Each was handwritten by the respective reviewer at the end of a tour. Thank you to all guests who agreed to us sharing their feedback, we treat private information with the utmost confidentiality and only names and locations are included for this purpose.

London Magical Tours guests at Windsor Castle

London Magical Tours guests at Windsor Castle

We end on a note that many of you were happy for us to include your feedback on the condition that we explain that the comments were likely written in a moving vehicle – so please – no judging handwriting!

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London Magical Tours Reviews

Rating 5/5 - Mr. Mammas Esq., Attorney MammasGoldberg, Illinois USA

Rating 5/5 – Mr. Mammas Esq., Attorney MammasGoldberg, Illinois USA

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A Cup Of Tea To Remember

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The good old English cup of tea. Renowned throughout the world, revered by many and yet so often the source of much confusion to visitors to London. High tea, low tea, afternoon tea ….. ok we admit it can be a little complex!

Tea drinking is said to have been popularised during the first part of the 19th century, at a time when it was quite common for people to only have two main meals a day – breakfast and dinner. Although luncheon was beginning to catch on, stories accredit a certain Duchess of Bedford by the name of Anna for starting the idea of a serving light snacks with a hot pot of tea to help combat that sinking feeling in the middle of the day, essentially creating a bridge between the main meals.

Noticing how popular this idea became amongst her close circle of friends, it wasn’t long before the Duchess was sending out formal tea party invitations, the idea eventually spreading across all of London’s Victorian high society and beyond.

The upper classes in society, who could afford the addition of what was in reality a third meal, drank tea in the afternoon. This type of afternoon tea was called low tea, drank on comfortable low chairs or sofas. The poorer members of society would instead have a more filling high tea in place of their evening meal at the dinner table, the name referring to the height of the table on which the tea was served.

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Despite this, visitors to London will today typically find high tea being advertised; over time it is true that the original notion has evolved and the upper classes sought their own version of high tea but instead of the addition of potatoes or even pies, looked to add salmon and fruit. Of course as any good Londoner will tell you – tea today is really an excuse for cake!

We recently caught up with Mrs. Mclease, a guest on one of our private tours of London to share with us a tea drinking experience from her visit to the capital:


Fortnum’s (the shortened name for the store Fortnum & Mason) is an iconic British institution founded as a grocer in 1761. Today it continues to stock a variety of exotic provisions, just one of the reasons why it is an official provider of tea to Her Majesty.

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